E-MARKETING PROJECT: BOLLYWOOD MOVIES MARKETING AND CAMPAIGN ANALYSIS

This project involved an in-depth analysis of the marketing and promotional strategies used by two Indian movies released in 2023: "Pathaan" and "Selfiee". The study compared their approaches and outcomes, focusing on digital marketing techniques, social media engagement, and celebrity endorsement strategies.

BROWSE KEY COMPONENTS

Methodologies Used

Key Findings

  • "Pathaan" successfully utilized a staggered content release strategy and unconventional marketing tactics.

  • "Selfiee" struggled with social media optimization and audience engagement despite star power.

  • Celebrity endorsement and viral marketing played crucial roles in both campaigns.

  • Comparative analysis of marketing strategies

  • Evaluation of social media engagement metrics

  • Assessment of celebrity influence on marketing outcomes

  • Analysis of content release timing and its impact

Skills Demonstrated

  • Digital marketing analysis

  • Social media strategy evaluation

  • Understanding of viral marketing concepts

  • Critical thinking and comparative analysis

  • Academic research and referencing

Key Learnings

  • The importance of timing and content strategy in digital marketing

  • The impact of celebrity endorsement on audience engagement

  • The role of unconventional marketing tactics in creating buzz

  • The significance of consistent and engaging social media presence