E-MARKETING PROJECT: BOLLYWOOD MOVIES MARKETING AND CAMPAIGN ANALYSIS
This project involved an in-depth analysis of the marketing and promotional strategies used by two Indian movies released in 2023: "Pathaan" and "Selfiee". The study compared their approaches and outcomes, focusing on digital marketing techniques, social media engagement, and celebrity endorsement strategies.
BROWSE KEY COMPONENTS
Methodologies Used
Key Findings
"Pathaan" successfully utilized a staggered content release strategy and unconventional marketing tactics.
"Selfiee" struggled with social media optimization and audience engagement despite star power.
Celebrity endorsement and viral marketing played crucial roles in both campaigns.
Comparative analysis of marketing strategies
Evaluation of social media engagement metrics
Assessment of celebrity influence on marketing outcomes
Analysis of content release timing and its impact
Skills Demonstrated
Digital marketing analysis
Social media strategy evaluation
Understanding of viral marketing concepts
Critical thinking and comparative analysis
Academic research and referencing
Key Learnings
The importance of timing and content strategy in digital marketing
The impact of celebrity endorsement on audience engagement
The role of unconventional marketing tactics in creating buzz
The significance of consistent and engaging social media presence